James White Drinks extends Zinger Functional range

James White Drinks is strengthening its position in the fast‑growing functional drinks space with the launch of four new chilled organic shots under its Zinger Functional range, created to meet rising demand for convenient, health‑led formats.

The Suffolk‑based producer, known for its premium fruit and vegetable juices, is building on the success of its established ambient Zinger brand — already generating more than £1m in annual sales — by introducing a chilled line with clearer functional roles and a stronger emphasis on naturally occurring nutrients.

Each 70ml shot is certified organic and delivers either naturally sourced zinc or vitamin B12, in contrast to many competing shots that rely on synthetic fortification.

The new additions — Ginger Guard, Turmeric Revive, Beetroot Focus and Green Uplift — have been developed to offer bold, flavour‑led combinations that fit easily into daily routines. Ginger Guard blends apple and ginger with guava and acerola cherry to support immune function, while Turmeric Revive pairs apple and turmeric with guava, chilli and black pepper to help maintain healthy skin, hair and nails, with both providing a natural source of zinc.

Beetroot Focus combines apple, orange and beetroot with lion’s mane and shiitake mushrooms to deliver vitamin B12 for psychological function. Green Uplift brings together apple with a mix of green fruits and vegetables, offering vitamin B12 to help reduce tiredness and fatigue.

Rooted in James White’s craft‑driven heritage, the expanded chilled range reinforces the brand’s focus on character, quality and distinctive flavour, while giving manufacturers and retailers a functional shot proposition built around organic ingredients and naturally occurring nutrients.

Barnaby Mallinson, managing director of James White Drinks, said: “Functional shots have become louder and more engineered over the past few years. We wanted to take a step back and focus on something simpler – with organic ingredients, a clear purpose and flavours people genuinely enjoy drinking. Zinger Functional is about bringing function back to food, not turning it into supplementation.”

The new shots join the wider James White portfolio, which includes Beet It, Veg It and Organic Carrot juices. Zinger Functional will be available in all four flavours at an RRP of £2 per 70ml shot, launching on Amazon in May.