iSqueeze has joined forces with US drinks firm Smoodi to bring UK retailers the opportunity to provide its customers with freshly made smoothies using the latest self-service technology, with all natural ingredients.

iSqueeze, the UK’s largest provider of fresh juice machines, saw a big gap in the market for businesses to offer freshly prepared smoothies, ready in 60 seconds, without the need for blenders, fresh produce, ice, and constant cleaning. 

Smoodi offers an interactive in store experience to give food-to-go businesses a point of difference to keep consumers coming back. The first DIY smoothie station empowering healthy habits, made from 100% real fruit juice, no added sugar, to be enjoyed on the go. Customers simply pick up/scan a 400ml cup, place it on the machine for the frozen fruit to be blended with cold water. Launching to hit for summer, the juicy line-up includes: Strawberry & Banana, Tropical, Green Matcha, Mango Lassi, Very Berry, and Choco Boost.

iSqueeze provides the cups and straws, so all retailers need to do is decide where it should go in store with access to a freshwater line, with push-to-connect fitting. iSqueeze offers quick maintenance and aftercare services to keep machines running.

Smoodi’s proprietary smart blender is meticulously crafted with state-of-the-art automation technology.

Managing director, iSqueeze, Elias Ebert says: ‘‘We identified a huge gap in the market for freshly made smoothies, ready in seconds, created by customers themselves using the latest self-service technology, a game-changer for retailers across the UK who want to improve the quality of food-to-go offerings. The state-of-the-art automated system, means flavours are blended for customers, with minimal waste and cleaning, cost effective, with reduced labour costs, compared with juice bars. This is the future of smoothies on-the-go, empowering healthy habits for consumers and a healthy profit for retailers.’’