Three in four UK adults now turn to social media for their weekly dose of food inspiration, according to new research that highlights how platforms like TikTok are reshaping the nation’s cooking habits.

A poll of 2,000 people by Florette found 75% of Brits discover recipes and meal ideas online each week, with younger adults driving the shift. Among 25–34‑year‑olds, the figure rises to 89% weekly, and more than half (53%) say they seek out food content every day.

Salads have emerged as an unexpected star of the trend. Viral dishes such as the cucumber salad and the La Scala chopped salad – popularised by the Kardashians – are fuelling demand for more colourful, layered and flavour‑forward bowls.

The study suggests the UK’s salad preferences are evolving fast. More than four in five people (82%) now want four or more ingredients in their ideal salad, while the average Brit says the perfect bowl contains six components, spanning leaves, vegetables, protein, grains, toppings, crunch and dressing.

Polly Davies, head of category and marketing at Florette, said social platforms are accelerating a shift in everyday eating: “Online food trends are moving into everyday eating habits at pace. People want meals that feel colourful, creative and worth getting excited about but still easy enough to enjoy in real life.

“That shift is changing the role of salad too. Today’s salads are more generous and considered, with standout leaves, texture, toppings and dressings all playing a role. It shows that healthy eating can be satisfying, full of flavour and anything but boring.”

The findings underline how digital food culture is influencing home cooking, with social media now acting as a primary gateway to new dishes, techniques and ingredients for millions across the UK.