Bazooka Candy Brands is extending its kids’ confectionery portfolio with the launch of Juicy Drop Chew Dipperz, a new interactive chew format that pairs individually wrapped fruit chews with the brand’s signature sour dipping gel.

Landing in the UK on 21 September (RRP £1.49), the launch brings Juicy Drop’s customisable sweet‑and‑sour experience to the chew category for the first time, following the strong performance of Gummy Dipperz, now the brand’s number one‑selling SKU.

The product’s format is seven individually wrapped chew sticks in a cardboard wallet. It has an interactive element – a removable, resealable vial of Juicy Drop sour gel – in flavours of raspberry and strawberry suitable for multi‑serve, on‑the‑go snacking.

Juicy Drop continues to be the UK’s #1 kids’ sugar confectionery brand by value, delivering £14m+ in annual retail sales. The brand sees Chew Dipperz as the next evolution of its interactive platform.

Amelia Fever, Juicy Drop brand manager, said: “The success of Gummy Dipperz has shown us that consumers love having the freedom to customise their confectionery experience. Chew Dipperz takes that successful formula into the chew category for the first time.”