They say that persistence pays and that’s how the Popcorn Kitchen team must certainly have felt when their best-selling Salted Caramel popcorn became the moreish, long haul ‘snack of choice’ for British Airways First & Business Class.

Countless trade show run-ins, encouraging chats, taste trials and positive 1st Class lounge sampling were just some of small tentative steps over the last three years that finally led to a full Sept 26 listing with the UK’s favourite airline.

According to Popcorn Kitchen owner, Louise Webb, “British Airways understands better than most that they not only need immersive snacks with worldwide appeal, but brands that reflect their best-in-class status. Today, light-to-bite, crunchy popcorn comes in every imaginable flavour, but only a handful stick rigidly to their best-in-class ingredient commitments. From our foodie perspective ties with the nation’s No.1 carrier is a pinch-me moment that helps explain the business’s step-change growth over the last 15-18 months.