C4 Energy has uncapped a category‑bending launch in the US with All Hopped Up — a beer‑flavoured, zero‑alcohol functional energy drink designed to deliver the social cues of cracking open a cold one, minus the booze and plus a caffeine kick.

The new release lands 23 September via TikTok Shop and Amazon, priced at $14.99 for a six‑pack of 16oz cans, with wider availability through C4Energy.com from 30 September. The drink contains 200mg of caffeine, zero sugar, zero artificial colours, and added vitamin B12, positioning it squarely within the fast‑growing functional‑beverage space.

C4 describes All Hopped Up as offering a crisp light‑beer profile with orange notes, engineered for consumers who want the ritual and refreshment of beer without alcohol — from tailgating and Oktoberfest to Sober October. Rather than producing a conventional NA beer, the brand has fused a beer‑inspired flavour with the performance‑led identity of an energy drink.

The launch aligns with broader US trends in alcohol alternatives, with research cited by C4 indicating that one‑third of consumers now view energy drinks as a viable substitute for alcohol. The company is targeting drinkers, dabblers and no‑and‑low explorers seeking complexity, sociability and functional uplift in one can.

Key product details

• All Hopped Up — beer‑flavoured, zero‑alcohol functional energy drink
• C4 Energy — US performance‑beverage brand expanding into alcohol‑alternative territory
• Beer‑inspired flavour — crisp light‑beer profile with orange notes
• Functional positioning — 200mg caffeine, vitamin B12, zero sugar
• US launch — TikTok Shop & Amazon (23 Sept), C4Energy.com (30 Sept)