Let the games beginA blockbuster summer for sports fans and brands offers potential for food and drink makers who are adjusting to consumers have struggled of late with restricted budgets and the cost of living crisis.
Whole Earth Foods launches Team GB sponsorship campaignThe UK’s leading peanut butter brand is drumming up team spirit through a multi-channel campaign for its Team GB sponsorship for the Tokyo Olympic Games. Business news, New products, Packaging
Pladis launches ‘Best of British’ McVitie’s Chocolate DigestivesPladis is adding new, limited edition ‘Best of British’ flavour variants to its £59 million McVitie’s Chocolate Digestives brand, to celebrate its sponsorship of Team GB in the upcoming Tokyo 2020 Olympic Games. New products
