Swiss purchasing less meat as flexitarianism takes holdProportion of flexitarian households in Switzerland rises between 2022 and 2024. Business news, Sustainability
Sproud raises £4.8m from VGC Partners for plant-based milkSproud, the Swedish maker of a range of plant-based milks, has announced that it has raised £4.8 million from London-based growth capital investor, VGC Partners. Business news
Milking itSuccess in plant-based dairy boils down to listening to consumers and consumer education, as I find out by speaking to Sophie Davodeau, innovation director for sweet goods and dairy EAME at Givaudan.
Alpro unveils ‘Make Yours Oat with Alpro’ marketing campaignAlupro’s campaign reunites Vinnie Jones, Pixie Lott and Nicola Adams, who have all made the move to plant-based over the past decade. Business news
A quarter of Brits use plant-based milkFrom almond to oat and coconut to pea, British consumers are increasingly opting for plant-based milk alternatives, according to research from Mintel. Business news