Patriotic sleeves

CCL Decorative Sleeves has supplied high impact sleeves for Beefeater Gin’s limited edition Spirit of London bottles.

The sleeve features a striking Union Jack design, while the brand’s intrinsic link to London beefeaters is maintained by a cut out silhouette of the Beefeater figure, which adorns the standard bottle label.

Using 50 micron PET high shrink material printed in nine colours, the Union Jack is created through metallic blue and red inks on high opacity white in order to minimise any possible show through of the external design onto the internal image.

To ensure accurate placement of the sleeve onto the filled bottles, all four sides have to be orientated correctly, while precise weld and fold tolerances during production support the critical horizontal alignment necessary to ensure a perfect fit each time.

The sleeve is being applied to 70cl, 75cl and 1 litre bottles.