Gressingham duck producer re-names

The company behind the Gressingham duck has invested in a major re-branding exercise and has re-named itself Gressingham Foods.
“Over the years it became apparent that not all of our customers were readily associating Green Label Foods with Gressingham duck – instead we were becoming known as ‘the Gressingham duck people’, says William Buchanan, commercial director.
“It therefore made perfect sense to change the name of the company to reflect our leading brand.
As well as producing home-reared Gressingham duck, Gressingham Foods also rears Gressingham geese from September through to January each year and imports a range of speciality poultry, including guinea fowl, quail and poussin.
The business is split approximately 50-50 between poultry wholesalers, who supply some of the top hotels, restaurants and supermarkets.
The Green Label brand will remain for a limited range of Pekin duck products.“The re-brand has given us a great opportunity to review the company name, update the packaging and co-ordinate a new brand identity.
“We are confident that the new name and look will take the company forward for the foreseeable future and continue to establish the Gressingham brand as a household name, concludes William Buchanan.