Innocent has launched the newest addition to its ‘plus’ range with ‘Power to the Purple’. The juice is made with pomegranate, raspberry, apple and rose water. It contains a mixture of B and C vitamins that are claimed can help reduce tiredness and fatigue.

The new drink joins the full range of innocent plus juices, including Bolt from the Blue, Wonder Green, Berry Set Go and Citrus Shield.

Karine Loutfi, innocent drinks, commented: “Our drinkers told us how much they loved the innocent plus range, so we decided to tick off another colour of the rainbow with a new vitamin-boosting juice. Power to the Purple gives drinkers a great tasting juice, as well as doing themselves some good along the way. We could talk about how purple it is until we’re purple in the face.”

Power to the Purple is available in 750ml bottles from Asda, Tesco and Sainsbury’s at an RRP of £2.99, and in 330ml bottles from Tesco and Boots at an RRP of £1.79.