Portions and mindful snacking are priorities for global consumers

According to new results from Mondelēz International’s sixth annual State of Snacking survey, consumers worldwide are making the most of their snacking moments by savouring flavour, taste, and texture while making sure they are completely present.

Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviours among thousands of consumers across 12 countries. The 2024 survey findings show nearly all consumers focus on managing portion sizes and being attentive while snacking.

• Mindful consumption: 96% of global consumers say the engage in mindful snacking behaviours, and 79% agree they appreciate snacks more when consumed mindfully.
• A sensorial experience: 81% of consumers say they pay attention to the sensory experience of their snacks, savoring the flavour, taste, and texture.
• Prioritising portions: 69% of global consumers look for snacks that are portion controlled.

“Consumers are making more intentional choices about how they enjoy their favourite snacks,” said Melissa Davies, senior manager, global insights & trendspotting at Mondelēz International. “People are looking to balance enjoyment and wellness, and that’s driving a shift toward mindful eating. Smaller portions are one way for people to enjoy favorite treats without over-indulging. Many consumers are taking a more conscious approach to their eating habits, while still finding moments to savor their snacks.”

Mondelēz International continues to lead the snacking industry in adapting to these evolving consumer preferences and working to ensure that every snack provides an opportunity for connection and mindfulness while prioritising consumer desires. Additional findings from the 2024 State of Snacking report are available for download at https://www.mondelezinternational.com/stateofsnacking/