Innovation across the drinks sector continues to accelerate, and this edition of the Drinks News Digest brings together six launches that capture where brand energy is flowing right now.

The roundup spans next‑wave spirits, coffee innovation, low/no alcohol development, packaging upgrades, RTD momentum, and sustainability‑led manufacturing, offering a concise snapshot of how producers are responding to shifting consumer expectations. From flavour‑driven premiumisation to functional convenience formats and lighter‑impact production, the latest releases highlight a market pushing simultaneously toward indulgence, moderation and environmental responsibility.

Here is your roundup of the latest drinks news.

To submit an item for inclusion, please contact Rodney Jack at [email protected] or Inês Coutinho at [email protected].

• Jack Daniel’s and McLaren rev up season with limited-edition whiskey
• The morning coffee run just got an upgrade
• Happi targets hydration and digestion demand
• Stella Artois pours a Strawberries & Cream ace
• Farsons targets moderation trend with Cisk Session
• Noot enters UK to capture functional RTD momentum