What M&S gets right about food innovation
Deirdre Walters and Sally Kemkers, founding partners at Untapped Innovation, a global agency helping R&D teams.
From nutrient-dense bakery products to indulgent nostalgia-led treats, Marks & Spencer has built a reputation for launching products that generate headlines, social media attention and, crucially, repeat purchases. But the real lesson for manufacturers is not about copying M&S. It is about understanding the innovation principles that sit behind its success – principles that can … What M&S gets right about food innovation
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