Egg-cellent Easter ideas for consumers

It’s that time of year again where bunnies lay chocolate eggs and retail managers look for inspired ideas to hippity-hop their sales to new heights. Why is it important for retailers to create an “eggscellent” Easter? Simple. Easter is one of the most profitable retail holidays of the year. 

With consumers looking to fill their weekend with some cracking crafts, retailers have plenty of sure-to-please gifts, particularly as parents fill Easter baskets with chocolates and sweets. Grown-ups too, who haven’t forgotten the pure pleasure of giving (and receiving) gifts are an important segment of the market that isn’t ignored.

From a giant chocolate meatball shaped Easter Egg to a selection of drinks for the season, F&DT has compiled a range of the finer Easter treats – many of which are sure to keep everyone entertained this Easter holiday:

The Swiss premium chocolate company Lindt & Sprüngli wants to invite families to enjoy the best chocolate made by the Lindt Master Chocolatiers.

Love Cocoa, the luxury sustainable chocolate brand, has extended its Easter offering to include two marbled eggs, promising to deliver the ultimate grown-up chocolate fix.

The Wizards Magic has launched its sustainable, functional Magic Egg into Aldi, which it says is the world’s first 0% sugar, plant based, dairy free, high fibre, gluten free chocolate.

Kyrö Distillery Company, an award-winning rye spirits brand from Finland, has teamed up with The Umbrella Project, a Shoreditch based collective creating hospitality concepts, to create a cocktail with its Kyrö Dairy Cream, named the Kyrö Bueno.

Online premium drinks retailer, The Bottle Club is offering a selection of drinks with “sweet delights” on sale – from rich chocolate cream liqueurs to chocolate infused gin, whiskey, rum, and tequila – as well as artisan chocolate bars and hot drinks.

Danish brewer Harboe is bringing its seasonal Easter Beer to market in special-edition cans produced with one of Canpack’s advanced printing technologies.

Happy Easter!

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