Capturing the spirit of premium beer
Graphics Packaging International unveiled its range of concepts designed for the craft beer market at the recent Packaging Innovations show in London.
The structures and branding possibilities that capture the spirit of premium bottled beers and artisanal production were exhibited alongside beer tasting sessions on the company’s gastro pub themed stand.
Samples from the company’s recently opened Global Innovation Centre were also displayed to give visitors accurate representations of the high end finishes it produces for the premium whiskey and spirits, confectionery and gift categories, as well as a range of cartons from its beverage packaging solutions.
In addition, luxury food packaging designs for the festive season – in particular the new pick and place cartons featuring the company’s Verso and Panoramic effects – were another highlight.