New look for spreads

Binghams is relaunching its range of Potted Meats and Spreads to drive sales of the sandwich fills and spreads category.

The new look packs have a retro feel which acknowledges Binghams 100 years of manufacturing, whilst the strong bold colours combined with the simplified on pack communication improve shelf stand out and clearly communicate the brands USPs. It is hoped that the new branding will appeal to both existing Binghams shoppers, but will also attract new younger, family consumers into the brand.

“The relaunch of the Binghams brand is just the beginning of a plan we have in place to drive brand penetration and therefore sales, but also to grow our trading heartland” comments MD Peter Moon. “We might be a brand with 100 years’ heritage but there’s plenty of life and vitality in the brand.”