Birthday makeover
Thai lager Chang Beer is marking its 21st anniversary by revolutionising its packaging. The brown bottles are being replaced by a new emerald green and gold design.
The new bottles have a distinctive shape, which – when combined with the rich emerald green colour – creates a modern, premium and refreshing drinking experience.
The taller neck and elevated bottle shoulder create stature and a strong silhouette. The bottle waist has been adjusted for a better grip, and the embossing down the bottle side adds visual interest.
In addition to the colour shift from brown to emerald green, the gold used on the cap and labels has been updated to a fresher, more premium champagne gold.
The Chang Beer cans have also been updated with the new emerald green and gold colour scheme.
