Nirvana taps rising demand for fruit‑led lager

Nirvana Brewery has introduced Hazy Grapefruit Lager, a 0.3% ABV fruit‑forward alcohol‑free beer created in direct response to the rapid rise in demand for fruit‑led lagers.

The release marks the brewery’s second new product of its 10th anniversary year and strengthens its position in the fast‑growing no/low category.

Fruit‑led beers surge

The timing of the launch is no accident. According to NIQ (April 2026), fruit‑flavoured lager sales jumped 52.2% YOY in the four weeks to 18 April 2026. This shift reflects a broader consumer move toward lighter, citrus‑forward refreshment — particularly within the no/low segment.

Nirvana’s new release positions the brewery to capture this momentum, building on the success of its Cloudy Lemon Lager.

What sets Hazy Grapefruit lager apart

Fruit‑forward profile — Natural pink grapefruit lemonade blended with Nirvana’s Pils creates a bright, citrusy, crisp finish.

Alcohol‑free craft brewing — At 0.3% ABV, it delivers flavour‑first refreshment without compromise.

Radler‑inspired sessionability — head brewer James Ragabliati cites Bavarian radlers as the creative spark.

Summer‑ready formats — Available in 500ml bottles (£4.00 RRP) and 330ml cans (£2.75 RRP).

James Ragabliati, head brewer at Nirvana says: “It’s bright, juicy and beautifully balanced, with just enough malt backbone to remind you this is serious brewing.” 

Strengthening Nirvana’s fruit‑forward beer portfolio

Hazy Grapefruit Lager becomes the fourth lager in Nirvana’s line‑up, joining the Pils (multi‑award‑winning); Helles; Cloudy Lemon Lager; and also complements the brewery’s wider no/low range, including its core IPA, Bavarian Hefeweizen and January’s Mocha Porter.

The release follows two major developments with the appointment of CEO Paul Thomas Walsh and £1m+ fundraiser to accelerate Nirvana’s ambition to become the UK’s No.1 alcohol‑free craft beer brand. 

Together, these moves signal a renewed push for scale, innovation and category leadership.