Kopparberg adds sweet addition to cider range

Swedish fruit cider producer Kopparberg is offering consumers a new variant this November, with the launch of Kopparberg Sweet Apple.

Available in 500ml bottles and multipacks of 10x330ml cans, Sweet Apple has an ABV of 4% and is the brand’s second fruit cider variant launch this year, following the roll out of Blueberry & Lime earlier in the summer.

Rob Salvesen, senior marketing manager at Kopparberg, says, “We at Kopparberg have identified that there are a limited number of options for consumers within the apple cider category.

“We welcome Kopparberg Sweet Apple as a fantastic addition to our ever-growing fruit cider family, offering consumers a sweeter flavour profile than what is currently available.”

The introduction of Kopparberg’s Sweet Apple will be made available exclusively at Asda stores across the UK until August 2018.

Related content

Leave a reply

Food and Drink Technology