Kopparberg adds sweet addition to cider range

Swedish fruit cider producer Kopparberg is offering consumers a new variant this November, with the launch of Kopparberg Sweet Apple.

Available in 500ml bottles and multipacks of 10x330ml cans, Sweet Apple has an ABV of 4% and is the brand’s second fruit cider variant launch this year, following the roll out of Blueberry & Lime earlier in the summer.

Rob Salvesen, senior marketing manager at Kopparberg, says, “We at Kopparberg have identified that there are a limited number of options for consumers within the apple cider category.

“We welcome Kopparberg Sweet Apple as a fantastic addition to our ever-growing fruit cider family, offering consumers a sweeter flavour profile than what is currently available.”

The introduction of Kopparberg’s Sweet Apple will be made available exclusively at Asda stores across the UK until August 2018.