Premier Foods reveals Christmas line-up

Premier Foods is launching new Cadbury Roses Cake Bars ahead of the festive season, with classics also returning from Cadbury Cakes and Mr Kipling.

Individually wrapped, Cadbury Roses Cake Bars are available in Strawberry Dream and Orange Créme.

Mr Kipling will see a packaging refresh across its range, while Iced Topped Mince Pies will now also be available in a twin pack.

Helen Warren-Piper, marketing director at Premier Foods, says, “Consumers rely on their favourite brands at Christmas time. At Premier Foods, our portfolio includes a number of the nation’s leading brands that are central to the Christmas season. In addition to bringing back popular products that help retailers consistently drive sales each year, we are always looking to build on this excitement with new launches.”

Premier Foods’ Mr Kipling and Cadbury Cakes Christmas ranges are also available now, with products such as Mr Kipling Merry Mince Pies, Frosty Fancies, Cadbury Flake Cakes and Mini Yule Logs.

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