‘Drink beer, give water’ honesty campaign from Brewgooder
Scottish beer brand, Brewgooder, is inviting consumers to pay what they want for a six-pack of lager.
The offer is part of their ‘Honesty Box’ campaign which aims to showcase how much people value making a difference. The company says that when buyers have the option to ‘pay what they want’ knowing what profits go towards – in this case providing clean water for people in developing countries – they will pay an amount that reflects the cause.
Alan Mahon, founder of Brewgooder, said: “We believe that when beer drinkers learn about our mission and what we do with our profits, they will be more than happy to pay an amount that fairly reflects the cause, and the quality of our lager.
“Every case that we sell at retail value allows us to provide clean water access for a person in Malawi for over two years. So, the question is: what value do you put on a beer that makes that type of social impact?
“Our hope is twofold: that we’ll be proven correct and that the value paid echoes that of the impact; and we manage to attract a new range of Brewgooder drinkers that can help bring us closer to achieving our overall mission: to provide clean water to one million people across the world.”
Six-packs of Brewgooder’s Clean Water Lager bottles are available exclusively from their website and people will be able to pay as little as one penny or as much as £100 for a pack.
Launched in March 2016, Brewgooder donates 100% of its profits to fund clean water and sanitation projects in developing countries. To date, it has helped over 40,000 people across Malawi gain access to clean water and plans to expand its clean water initiative into Ghana in 2019.
The ‘Honesty Box’ offer will run as long as the stock lasts, but buyers will be limited to one purchase per person.