Mr Kipling switches black plastic trays for clear
Premier Foods has switched the black plastic trays in many of its Mr Kipling products for clear ones, which are more recyclable.
Cakes including Viennese Whirls and Cherry Bakewells are among those seeing a change which will remove 400 million tonnes of black plastic from the market each year.
The move is part of Premier Foods commitments to the UK Plastics Pact, of which it is a founding member.
“As a founding member of The UK Plastics Pact, we’re committed to achieving 100% recyclability across our plastics packaging by 2025,” said Premier Foods in a statement on its website.
Black plastic cannot currently be classified as widely recycled in accordance with On-Pack-Recycling-Label (OPRL) guidelines. Even though the black material used is recycled content and the black trays are recyclable, UK recycling centres do not currently have the optical sorting equipment needed to identify it, resulting in black trays often getting sent to landfill or incineration.
Premier Foods has also committed to eliminating PVC and polystyrene from its packaging by the end of 2020, and to reduce the volume of plastics used in its packaging by 500 tonnes by 2025.
“And we’ll continue to include OPRL on our packaging, with an aim to do so across 100% of our portfolio by the end of 2019, so consumers can better understand whether our product packaging can be recycled,” the company added.