Böen adds NFC technology to its bottles
Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, has added NFC (Near Field Communication) technology to its bottles, taking consumers to the home of the Böen farmhouse with a tap of Böen’s cap.
Using e-WAK, an NFC-integrated aluminium bottle cap from Guala Closures, and technology developed by SharpEnd – The Agency of Things, consumers get instant access to information about the wine they are purchasing simply by tapping the bottle’s cap with their smartphone.
The ‘portal’ htat is opened gives information about where and how the wine was made, offers food pairings, and a central place for fans to share their own experiences with Böen within the platform and via social media.
Joseph Wagner, founder of Copper Cane Wines & Provisions, said: “At Copper Cane, not only are we innovating with how we grow grapes and make our wines, but also through how we connect with our consumers. By ‘Tapping our Cap’ using the NFC technology created by Guala Closures and implemented by SharpEnd, Böen drinkers will be transported to the very vineyards where our grapes our grown and where the California sunshine and long growing season bring forth the robust and bold flavours we are known for.”
Cameron Worth, CEO and founder at SharpEnd, said: “There is increasing consumer demand for connected packaging across a range of technologies. We know from experience that brands who leverage connected packaging to drive engagement can learn more about what their consumers want and keep up with emerging trends. A rollout of this scale has been a long time coming, and SharpEnd is very proud to support this trailblazing commitment from Böen.”
Simon Yudelevitch, general manager Guala Closures North America, added: “Our efforts in developing innovations are paying off and we are particularly happy to achieve this with Böen. It’s been exciting working with Joseph Wagner to bring e-WAK, Guala Closures’ NFC connected closure to Böen wines and we are excited to be a part of this momentous technological moment for the wine industry.”