Porridge company secures investment through Dragon’s Den
As seen on last week’s Dragon’s Den (BBC Two), The Great British Porridge Co secured a huge investment from one of the Dragons, Tej Lavalni.
The Great British Porridge Co, creates instant porridge made with 100% natural ingredients in a variety of flavours – Blueberry & Banana, Red Berry & Pumpkin Seed and Strawberry & Peanut Butter.
Containing no added sugar, over 10% protein, vegan, dairy-free and gluten-free the product is already available in nearly 600 Sainsbury’s stores.
After a tense pitch with some stumbling over numbers Jacqueline Barleycorn, founder of The Great British Porridge Co, won over the dragons and received five out of five offers. Vitafoods CEO, Tej Lalvani, invested £60,000 in exchange for 22% of The Great British Porridge Co.
Jacqueline said: “We were amazed and delighted to get such a great response from the Dragons and receive five offers. Tej was always our first choice because of his position in the healthcare industry, so it is a perfect fit. Before appearing on Dragon’s Den we had always followed Tej and what struck a chord with us was how involved he got with his investments and his reputation for treating people well. Hearing Tej’s speech about how much he wanted to work with us to help our business grow just reinforced the fact that he is the right Dragon for us.”