Australian soft drink brand Nexba launches to UK market
Australian drinks brand, Nexba, has launched its flavoured sparkling waters in 550 Sainsbury’s stores around the UK.
The brainchild of Drew Bilbe and Troy Douglas, Nexba takes its first steps into the UK drinks market, with a vision to revolutionise the no sugar category, supporting the nationwide agenda to tackle diabetes, obesity and gut health.
Nexba sparkling waters will be available in three flavours: Watermelon, Cucumber & Mint; Coconut & Mango and Strawberry & Raspberry.
Troy Douglas, co-founder & global CEO of Nexba, said: “After 8 years perfecting our recipes and building our brand in Australia, we are proud to make the UK our first international market. We know that there is huge demand in the UK for sugar-free and 100% natural drinks and that UK consumers demand epic taste and no compromise on flavour – Nexba delivers that.
“Trends here and at home are aligned and we know that health conscious consumers love to try our unique flavours and enjoy making Nexba a big part of their lives. We’re going to bring all of our leading successful innovations from Australia to the UK market – waters and soft drinks, mixers and functional drinks – all supported by our unique proprietary Nexba Natural Sweetener blend.”
All-natural, 100% vegan and low calorie, the range of three flavours are created with no sugar, no artificial sweeteners, no GMO ingredients, no caffeine – instead using the globally patented Nexba Natural Sweetener Blend and natural flavours.
Sainsburys buyer, Richard McNeil, said: “What we saw in Nexba was a really strong product offering in the sugar-free space but with mass appeal and approachability. It’s great to see a new, innovative brand succeeding in categories that have previously only been dominated by the bigger players. Most of all it is exciting to be able to partner with a purpose driven brand like Nexba who is determined that Naturally Sugar Free product innovation can combat diabetes and obesity.”
Sold in 1 litre bottles, Nexba Sparkling Waters retail at £1.40; and two 4x330ml can multipacks also launch very soon across 400 Sainsbury’s stores.