Perrier launches ‘next packaging movement’

Perrier has launched The Next Packaging Movement, a sustainable innovation programme for experts and change-makers to collaborate around packaging.

With this ambitious project, Perrier aims to broaden thinking and deliver actions on the topic of sustainability.
The Next Packaging Movement by Perrier is designed to expand efforts beyond the development of 100% recycled and recyclable packaging
to support innovators and develop solutions that reimagine packaging from sources to end-of-life, with the potential for delivering positive environmental and social impact.

Having announced a call for applications in April 2019, Perrier received approximately 90 submissions from a diverse range of organisations including NGOs, start-ups and researchers from all over the world.
The selection process for winning applications was incredibly competitive, weighing key factors such as the breakthrough dimension of the proposed solution, the potential environmental and social benefit and its ability to scale across the sparkling water market and the broader beverage industry.

At the 2020 ChangeNOW summit, in Paris, Perrier presented the programme winners who will bring their solutions to market by 2025.
Each will receive technical, operational and financial support, with a minimum of €100.000 per project up to €1m in total.
The winning projects address different aspects of the packaging challenge, ranging from source materials, alternative solutions beyond the bottle and packaging end-of-life

And the winners…

1/ Biotic: a bio-based and biodegradable plastic, produced from agricultural waste while also creating well-paying jobs for women in Africa where the project is based.

2/ Flexikeg: an “ecolaboration” to deliver water and other beverages, in an innovative and re-usable flexible keg with the aim to reduce plastic waste and carbon emission.

3/ PlastiSkul: micro factories for waste transformation, an integrated-approach model mixing low and high tech solutions, from waste collection to transformation, that can be implemented in developing countries, with a strong social impact, including an education/training program for local entrepreneurs

To develop this initiative, Perrier is working with SoScience, a European-based organisation focused on responsible research and innovation.

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