Coca-Cola unveils new labels in Sweden to support a circular economy

Coca-Cola Sweden has unveiled new labels to make way for a powerful recycling message.

Coca-Cola Sweden’s new labels will be introduced across the Coca-Cola, Fanta, Sprite and Bonaqua brands and represent a radical departure from its standard international label design. This move marks the kick-off of a broad sustainability initiative to encourage consumers to recycle, supporting its efforts to create a circular economy for its plastic packaging.

From 2020, Coca-Cola will make all of its locally-produced bottles in Sweden from 100% recycled plastic, making it the first country in the world for Coca-Cola brands to do so.

The labels on the PET-bottles of Coca-Cola, Fanta, Sprite and Bonaqua will become white, transformed from their signature colours to more clearly communicate the message “Recycle me again. I am made of 100% recycled plastic. Made in Sweden”

The exclusive and distinctive label design is on all PET bottles in size 0,5 L and 1.5 L which are locally produced.

According to Barbara Tönz, general manager at Coca-Cola, the transition to 100% recycled plastics in Sweden affects 205 million bottles per year.

Tönz said: “We are delighted to bring these new bottles, which use no new ‘virgin’ oil-based plastic, on to the market. Of course, we also want to ensure that we get each of these bottles back to recycle them again, so that no material is ending up as litter or waste. That’s why I feel proud that we are launching the bottles with labels that mark such a distinctive departure from their usual look, using the power and reach of our brands to promote this important message.”