Bombay Sapphire launches ready-to-drink G&T
Bombay Sapphire has announced the launch of its ready-to-drink Bombay Sapphire & Tonic.
The new product, which boasts no artificial flavours or colours, combines the brand’s iconic vapour-infused London Dry Gin with tonic water, so fans can enjoy a bar-quality taste on-the-go.
Recent studies have shown that last year, ‘Ready-to-Drink’ became the fastest growing category in the total UK alcohol market, driven by demands from consumers who are living busier and more hectic lifestyles and seek drink options to reflect that.
Victoria Morris, vice president at Bombay Sapphire, commented: “As a category leader in premium gin, we are frequently asked at Bombay Sapphire when we plan to enter the ready-to-drink category. So, I am delighted to announce our latest addition to our growing portfolio.
“The development of Bombay Sapphire & Tonic took time for good reason, as we know our consumers expect only the very best from us and we are extremely proud to say that we’ve created a ready-to-drink befitting to the Bombay Sapphire name in terms of taste, quality, craft and ingredients. We look forward to shaking up the ready-to-drink category with an option that our fans will love, and that promises to be unrivalled when it comes to taste.”
The matte packaging used for Bombay Sapphire & Tonic has been designed to help protect the liquid from sunlight in order to keep the G&T colder and fresher for longer. Additionally, the can is 100% recyclable.
Bombay Sapphire & Tonic is available from Ocado (from 6 February 2020) and Tesco (from 12 March), and will then be available in further supermarkets and convenience stores across the UK from summer 2020. RRP £2.80.