Lucozade launches sub-brand, Lucozade Revive

Available now, Lucozade Revive is a lightly sparkling, naturally flavoured fruit-based drink available in two flavours – Lemon & Lime and Orange & Passionfruit – in 380ml recyclable bottles.
The drink contains natural fruit flavours and no artificial colours, and contains vitamins B3, B5, B6 & B12 to help reduce tiredness.

“Lucozade Revive reflects the switch we are seeing as shoppers are looking more and more for an ‘everyday’ lift that carries credible wellness credentials,” said Zoe Trimble, head of marketing, Lucozade.

“We know some shoppers don’t buy into the broader energy category for different reasons – some are put off by the taste of some brands, others are worried about health, and some simply don’t like the brand positioning of some drinks. Lucozade Revive is designed to combat those barriers and help bring in new or lapsed energy shoppers.”

 

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