Flair Flexible Packaging introduces tactile packaging innovation at Expo West

Using Flair Packaging’s proprietary texturisation process, Real Touch supplements visual impact by adding a tactile dimension to brand packaging designs. Specially engineered to deliver a ‘true’ experience, Flair Packaging hopes Real Touch will enable brands to create another layer of connection with consumers.

Real Touch has been developed for both food and non-food applications and is currently available in pre-made formats, including stand up pouches and other popular formats, as well as Flair’s ENVi Recyclable, enabling brands to enhance shelf appeal and meet sustainability goals simultaneously. Technical engineering and custom design consultations are available for rollstock products to ensure high quality presentation and performance. Real Touch may be applied to the entire surface or combined with a glossy effect to align with any brand designs.

Real Touch solutions may also include features such as high clarity windows in custom shapes, locations and sizes, as well as freshness features such as zippers and valves.

Flair Flexible Packaging will be exhibiting Real Touch in Booth N916 at the Expo West trade show (from 3-7 March 2020, Anaheim, CA).