Charlie Bigham’s extends range with four new dishes
Charlie Bigham’s, the premium pre-prepared meals and puddings brand, has added four new dishes to its range.
Available in Waitrose stores, Bigham’s has boosted its vegetarian line with Paneer Tikka Masalaand added its popular Thai Green Chicken Curryrecipe to its world cuisine range.
Both ready-to-cook meals are served with rice in the brand’s iconic wooden trays (RRP: £7.75 for a two-person serving). Bigham’s has extended its Pan Fry range with new Pan Fry Satay Chicken Curry and Pan Fry Keralan Chicken Curry meal kits (RRP £7.50 for a two-person serving).
So far in 2020, Bigham’s first range of puddings – Proper Puds – has exceeded initial sales targets in Waitrose by 80% and are now also available via Ocado.
YTD sales are up 15% ahead of forecasts since the Covid-19 crisis began, which Bigham’s attributes to increased consumer demand for restaurant-quality dishes at home and a night off from cooking.
Production continues at Bigham’s Park Royal and Dulcote kitchens in adherence to the latest guidelines released by the government, Public Health England and Food Standards Agency. These include home working for office-based roles, social distancing and maintaining stringent hygiene practices.
In recent days, 3,000 Bigham’s ‘care parcels’ have been delivered to homes around both kitchens, with the idea of bringing entire streets together over a comforting meal. Bigham’s has increased food donations to long-standing charity partner City Harvest, while also supporting hospitals, care homes and food banks in London and Somerset.
Patrick Cairns, Bigham’s CEO, said: “These new dishes have been carefully developed to complement our existing curry range, to offer more choice to current Bigham’s shoppers and attract new consumers, including those looking for vegetarian mealtime inspiration.”