Jack Link’s introduces 100% Beef Bars

Jack Link's introduces 100% Beef Bars

Jack Link’s has announced the launch of savoury beef bars made with 100% beef.

The bars are high in protein and contain 65kcal per bar. They are designed to meet the demand for the fifth of consumers who eat a protein bar each week and the one in every four households buying a meat snack.

With nutrition and functional benefits riding high on the consumer agenda, Jack Link’s identified a gap in the market for a savoury protein bar packed with benefits that appeals to young adults. The meaty Beef Bars are gluten free and contain less than 6g of sugar per bar.

The new Jack Link’s Bar is available in Original and Sweet & Hot variants, delivering a first from the brand as the Beef Bar enters the ever-growing savoury snacking category.

Laura Trivulzio, marketing director, Jack Link’s says: “The meat snacking category continues to thrive, and we’re right at the forefront of innovation and product development in this burgeoning category with the launch of Jack Link’s Beef Bar. The new format will offer shoppers an alternative to the existing protein bar offerings, which are heavily focussed on sweet rather than savoury options.

“We saw a significant gap in the market for on the go savoury bar formats and this product represents an exciting opportunity for retailers looking to drive incremental sales amongst the growing audience who are on the lookout for these savoury protein snacks’’

Jack Link’s new Beef Bar Original and Sweet & Hot have an RRP £1.50 per 22.5g bar or £3.00 per pack of 3 x 22.5g.

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