Molson Coors adds Bodega Bay hard seltzers to portfolio

Molson Coors Beverage Company will support the roll-out of the Bodega Bay hard seltzer range in stores across the UK, after securing an exclusive distribution partnership with the brand.

The move follows Molson Coors re-branding as Molson Coors Beverage Company at the end of last year, signalling its intention to continue expanding its portfolio beyond beer.

The partnership will now see the brand benefit from Molson Coors’ routes-to-market strength and expertise to further scale its UK presence across multiple grocers and convenience retail.

Jim Shearer, category, insight and innovation director for EMEA & APAC at Molson Coors Beverage Company said: “Bodega Bay has successfully launched in the UK market thanks to its unique brand and truly great tasting liquid – immediately tapping into the big trends towards premium ready-to-drink alcoholic drinks and a desire for low calorie, naturally flavoured options that reflect a more health conscious lifestyle.

“The growth and opportunity in the hard seltzer category is clear, but we wanted to partner with a brand we felt had the ability, because of the sheer quality of the drink and brand proposition, to become a cornerstone of the category as it grows.

“With Bodega Bay we feel we have the perfect brand and partner to help our customers make the most of the hard seltzer opportunity and build real longevity into the category.”

Charlie Markland, founder of Bodega Bay, said: “We have a shared ethos around how to nurture and grow brands in the trade and this partnership means we now have the routes-to-market and know-how to scale-up in the right way. We’re starting in the UK, but the plan is to scale internationally with Molson Coors, targeting Western Europe markets, Australia, Japan and South Korea.”

The Bodega Bay range of low-calorie sparkling alcoholic drinks at 4% ABV includes two distinctive, quintessentially British premium flavours – the flora and fauna-inspired Elderflower, Lemon & Mint, and superfood-infused Apple, Ginger & Acai Berry.

The Bodega Bay range contains entirely natural ingredients, just 73 calories and are gluten free and vegan friendly.

The drinks are available in 250ml cans.