Birds Eye unveils a brand redesignImplementing a clear messaging hierarchy to help shoppers make their purchasing decisions easier and quicker. Packaging
Molson Coors introduces Three Fold Hard Seltzer to UK marketHitting shelves in March, Three Fold Hard Seltzer is light in flavour and comes in three varieties. New products
Molson Coors adds Bodega Bay hard seltzers to portfolioPartnership will tap into growing hard seltzer opportunity in the UK, in line with consumer appetite for low calorie, naturally flavoured alcoholic options and ready-to-drink formats. Business news
