JUST announces range of new infused waters
JUST has announced the launch of a range of infused water in Lime, Lemon & Tangerine flavours.
Founded in 2015, water brand JUST is dedicated to producing responsibly sourced, quality products, contained in sustainably innovative packaging; launching its naturally alkaline spring water in the UK in 2018, with category leading, low carbon, plant-based, refillable and recyclable cartons, made from 82% renewable resources.
Now, the new JUST Infused range extends the brand’s commitment to responsible and innovative business practices, intended to make positive environmental and community impact.
Starting with the same spring water as its core product, JUST’s new infused range is elevated with a dash of fruit made from 100% fruit extracts, and nothing else. The brand says the flavours in the new range are subtle, light, refreshing, and taste just as if there were a slice of lime, lemon, or tangerine in the carton. JUST Infused contains zero sugar, zero calories and zero artificial ingredients.
“We are really excited to be launching our Infused range in Europe,” said Steve Gibbons, MD of JUST Europe. “The product caters for consumers who want a subtle flavour without sugar, artificial flavours or calories. Our carton has performed the best in carbon footprint terms versus the main water category packages in Life Cycle analysis, whether it is aluminium cans, PET or glass bottles – healthy people with a healthier planet.”
JUST Infused waters are available for distribution from 1 July 2020 and are available to buy on Amazon, on shelf at Spar stores across the country, as well as several wholesalers. Anticipated retail price range is £1.00 – £1.29 per carton.
For more information, visit: justwater.com.
