Président breaks into the hot cheese category with A La Carte Crispy Bakes with Brie
Lactalis UK & Ireland says it is injecting innovation into the dairy category with a launch from Président, the A La Carte Crispy Bakes with Brie.
The move represents the brand’s first entry into the hot cheese category and looks to provide consumers with a quick, nutritious and easy meal solution while enjoying Brie in another way.
Président A La Carte Crispy Bakes Brie will be available in Waitrose and Ocado from July.
Each pack of Président A La Carte Crispy Bakes with Brie contains six delicious Bakes, which have a total weight of 150g and an RRP of £2.50.
Héloïse Le Norcy-Trott, group marketing director for Lactalis UK & Ireland, said: “Président A La Carte Crispy Bakes with Brie adds another dimension to the already popular President Brie range, which continues to be the market leader.
“We are confident that this exciting new launch will not only be a hit with consumers looking to try a hot Brie product in a convenient format, but it will also support our long term aim to become the No.1 Continental dairy brand in the UK.”
In other news, Président Goats Cheese Cubes, which launched into Waitrose stores in April and represents the brand’s first entry into the goat’s cheese category, has gained a new listing and will be available in Tesco stores from 6 July.