New generation of confectionery creators born out of Covid-19

National research commissioned by the desktop factory Mayku has discovered a rise in the artisanal arts of chocolate-making in the UK.

Despite the considerable economic downturn associated with the Covid-19 pandemic, the confectionery market has shown sustained and continued growth; Mondelēz International has found that the confectionery market in the UK alone is worth more than £5.3bn.

According to Mayku’s research, the time spent in lockdown has inspired a considerable portion of the population to discover or develop their artisanal and creative passions. Thousands of chocolate and confectionery hobbyists have developed their skills during Covid-19, with a 15% of hobbyists now making their own treats, rather than buying mass-produced alternatives.

It’s not only at-home manufacturing that is flourishing – 12% of hobbyists have reported that the time away from work due to coronavirus has inspired them to set up their own businesses in the chocolate and confectionery sector.

With 4% of Britons (1,092,000) reporting that they would be happy to invest £2000 in chocolate and confectionery companies, the sector is expected to continue to grow- the global confectionery market is predicted to reach an astonishing value of £183 billion by 2022.

Key stats:

  • 16% of people who have a hobby in chocolate and confectionery would like to turn it into a business
  • 15% of Britons dislike mass-produced chocolate and confectionery and are now creating their own
  • 12% of hobbyists have been motivated to create a business in chocolate and confectionery during Covid-19
  • Over 1 million Britons would invest £2000 in a chocolate and confectionery business

With this rise in artisanal craftsmanship and creativity, Mayku are helping these designers and innovative makers across the country to work remotely in lockdown and continue to make incredible and delicious creations, by providing portable desktop factories and the materials needed to carry out product development remotely.

Co-founder of Mayku, Alex Smilansky said: “It is truly wonderful to see the sheer quantity of people in Britain who have benefited from allowing their creative juices to flow by taking up, or even rediscovering the joy of baking and cooking. The process of crafting innovative and artisanal desserts allows people not only to reignite their creative mindset, but also encourages productivity with delicious results.”

The second co-founder, Benjamin Redford added: “We have also found that the time spent in lockdown has inspired some people to take their craft hobbies and nurture them to create fully-fledged businesses out of their homes. With more time and energy to dedicate to their passion projects, the lift in lockdown has seen a rise in the number of brand new, innovative and creative businesses.”

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