nutpods launches new oat creamers in combidome packaging from SIG
nutpods, an industry-leading coffee creamer company in the US, has recently introduced a new product line: zero sugar oat creamer. Available in two varieties, Original and Cinnamon Swirl, these flavours follow a successful online-only launch of shelf-stable oat Original and French Vanilla, and are part of a rapidly increasing number of oat-based alternative dairy products.
“We knew that oat as a base ingredient would be a great complement to our nut-based creamers, with its neutral taste and incredible frothability. It has grown even faster than we anticipated,” said nutpods founder and CEO, Madeline Haydon. “While retailers have slowed resets due to Covid-19, they are still excited about the growth and potential of oat creamers.”
In the past four weeks, oat has become the number two driver of dollar growth in the category. The grain continues to win American consumers with its low environmental impact compared to other non-dairy alternatives, but most notably, its effective ability to mimic dairy.
Original and Cinnamon Swirl Oat Creamers are nutpods’ first appearance in a new carton pack, the 16oz combidome carton bottle from SIG. Consumers will also start to see the company’s core line of refrigerated almond coconut blend creamers, in Original, French Vanilla, Hazelnut, and Caramel, in combidome cartons from July. The new artwork reflects a modernisation of nutpods’ look, maintaining the company’s iconic green logo but introducing brighter colour blocks and simplified messaging.
The centrally-located single-action domeTwist screw cap and wide opening on the combidome carton bottle makes nutpods easy to open and to pour. The closure also enables a controllable product flow without dripping. Combidome carton bottles are also recyclable with a good environmental footprint. The lightweight cartons carry the FSC label confirming that wood from FSC-certified, responsibly managed forests and other controlled sources is used for the manufacture of the unprocessed cardboard.
The new oat creamers from nutpods will hit shelves in the coming months at the USA’s three largest natural retailers: Sprouts, Whole Foods, and Fresh Thyme. For more information, visit: www.nutpods.com.