R&G Fresh launches new branding to reflect product expansion
Fresh herbs and ingredients supplier, R&G Fresh (previously known as R&G Herbs), has undertaken a major rebrand to reflect the company’s evolution. Echoing its long-standing position within the market, the brand says its new look encapsulates a strong, authoritative feel, consistent with the company’s values and ethos.
Founded in 1958 by Richard and Gloria Stevens, R&G Herbs started out in the couple’s back garden, where they grew herbs and sold them from a stall in Covent Garden. Today, R&G Fresh is led by their grandson, Mathew Prestwich. It supplies premium and flavoursome herbs and ingredients to retailers, wholesalers, chefs and cooks across the country.
Managing director, Mat Prestwich, said: “Our extensive research and development has brought on many advancements and opportunities for innovation. We understand our role within the industry and have made a commitment to produce minimal wastage and increase shelf-life alongside many other environmental initiatives.
“At the forefront we are passionate about farm-fresh, ethically-sourced produce being handled with love and care – it is what drives us.“
The first incentive for rebranding was that the company had expanded its product offering, now selling more than just herbs. For this reason, it needed an umbrella brand that would encompass both fresh herbs and its other ingredients.
As a family-run business with a deep-rooted heritage and an established reputation, the decision to rebrand was not made lightly. Prestwich explained: “Our branding needed to display our forward-thinking and passion for ethically-sourced fresh produce, whilst also paying homage to three generations of family-run history.
“Whilst the old branding had served us well, we felt it was time to evolve, demonstrating the journey we continue to make as a business.”
The R&G Fresh team worked with web design and marketing agency, One2create to design the new branding, which was the result of extensive research and development that included detailed market analysis, customer persona creation, team workshops and design feedback sessions.
It features bold and typography and incorporates the leaf motif from R&G’s old branding, which the company says retains continuity yet provides a sense of growth and transformation.
The bold colours, vibrant imagery and strong typography communicate the company’s passion for fresh-cut produce and confidence in its expertise in the marketplace, according to the company. R&G says its new branding also provides inspiration for those looking to cook with fresh ingredients.
The branding exercise has culminated into a new website and online marketing presence for the company.
For more information, visit: rgfresh.co.uk.
