Cartonboard industry steps up entries for European Carton Excellence Award

Cartonboard industry steps up entries for European Carton Excellence Award

Ploffie won in the 2019 Pro Carton Young Designers Award for the Food & Drink category

Despite the issues thrown up by Covid-19 Pro Carton – the European Association of Carton and Cartonboard Manufacturers – and the European Carton Makers Association (ECMA) have seen exceptional entries from across the continent for the 2020 European Carton Excellence Award.

Now in its 24th year, the competition sees partners from all levels of the supply chain submit their most creative and successful ideas from across all market sectors. More than ever before, entries were focused on sustainability, demonstrating that the desire for renewable and recyclable packaging is constantly growing.

The competition centres around four main categories with awards for use of virgin fibre and recycled fibre across both Food & Drink Packaging and General Packaging with the ultimate pack scooping the Carton of the Year award. There also two other main awards: The Save the Planet Award for the best carton that has replaced or reduced a less sustainable material, and The Innovation Award for the most innovative carton or material. In addition, Platinum and Gold Awards are also given to a small selection of outstanding entries, regardless of substrate, that the judges also felt deserved to be recognised.

Due to the worsening coronavirus pandemic, the entry deadline was extended and adjusted the traditional format to make the first phase of the submission process completely digital. After this initial phase, all jurors were sent physical samples of the shortlisted packs, so they were able to physically hold them for the final evaluation and decision making. This ensured the quality of the judging again complied with the highest standards this year.

The shortlists for the European Carton Excellence Award and the Pro Carton Young Designers Award are published on the Pro Carton website and everyone is invited to vote for their favourites in the Public Awards.

The winners of the European Carton Excellence Awards will be announced during the ‘2020 Carton E-vent & Awards’, an online presentation co-hosted by Pro Carton and the European Carton Makers Association (ECMA) on 7 October 2020.  The ceremony will also reveal the winners of the Pro Carton Young Designers Award and their inaugural Student Video Award. The ceremony is usually exclusively attended by senior leaders and decision makers in the pan-European carton sector along with the award contenders, but the E-vent will be open to all for the first time, meaning students, teachers, brand owners, the media, plus friends and associates of Pro Carton and ECMA members are all welcome.

Tony Hitchin, general manager of Pro Carton, said: “We are delighted with the number of high-quality entries received for the European Carton Excellence Awards 2020, especially given the disruption brought about by the global pandemic. The cartonboard and carton industry has been busier than ever in what has been a rather extraordinary year, and just how seriously industry professionals take their roles is reflected in the level of entries we saw this year. Join us online in October to find out who the winners are!”

Saktar Gidda, chairman of the jury, added: “The entries were excellent, perfectly thought-out and brilliantly matched to consumer needs. As expected, the number of entries in the ‘Save the Planet’ category increased significantly, as consumers are becoming increasingly aware of sustainability issues.  The quality and number of the student awards was astonishing given the lack of access to their normal tools and materials.  Quite overwhelming.”

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