Informa Markets postpones Hi & Fi Europe live event and transitions to virtual

Informa Markets postpones Hi & Fi Europe live event and transitions to virtual

Photo courtesy of Informa Markets

Informa Markets has announced it is postponing the co-located Fi Europe and Hi Europe live event to 2021 and that the event is instead transitioning to a virtual platform for 2020.

Over recent weeks and months, the Fi Europe team has been in discussions with key industry stakeholders and partners to stay abreast of the challenges facing the F&B industry due to Covid-19. While the event was set to take place this December with Informa’s AllSecure guidelines incorporating the highest standards of hygiene and cleanliness, the decision to postpone the live event and transition to virtual was reportedly taken as a result of the global nature of the event; Fi Europe co-located with Hi Europe is an international event bringing together key industry players from all over the world.

Given international travel is only returning gradually, stakeholders and partners felt it was difficult to ensure the same level of participation typically expected at the live event, and thus the Fi Europe team made the difficult decision to transition to a virtual format in 2020, with the expectation that they will return to Frankfurt as a best-in-class physical event from 30 November – 2 December 2021. The following year’s show will take place in Paris.

For 2020, the Fi Europe team are transforming Europe’s largest F&B exhibition into a unique digital experience and expo. Fi Europe CONNECT 2020 is a virtual event designed to give the F&B community access to the global F&B ingredients industry, tools and collaboration opportunities they require to meet their business objectives.

Attracting over 8,000 attendees, the virtual event which will give the community the chance to stay up to date with trends through 100+ on-demand and 16+ expert sessions and to use Fi Europe’s data-driven matchmaking service to find the most relevant buyers for customers’ products and solutions.

Julien Bonvallet, brand director for Fi Europe, adds: “The year 2020 has changed the world and the food industry: issues such as food safety and secure supply chains, along with the health aspects of nutrition, have become even more important. At our virtual experience, experts from all segments exchange views on these highly relevant topics and buyers and suppliers can connect with their peers in the F&B industry. That’s why it was important for us to create a virtual experience that, even in these difficult times, will be successful for all participants.”

Fi Europe CONNECT 2020 will take place from 23 November – 4 December 2020.

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