The Food and Drink Federation (FDF) campaign, Taste Success, has scooped the Silver Laurus award for the most outstanding production achieved with a budget or £15,000 (€17,700) or less at the IVCA (International Visual Communications Association) awards.

The campaign, Taste Success – A Future in Food, is FDF’s industry-led campaign to attract new talent to UK food and drink manufacturing.

The campaign aspires to engage with young people via various channels including online, to bust the myths about food and drink manufacturing and raise awareness of the good career prospects that the industry has to offer.

“We are delighted to have won the Silver Laurus award for Taste Success,” says Terry Jones (pictured), FDF’s director of communications. “This campaign breaks new ground for FDF and for it to have been recognised by the judges in this way is exceptional.

“The viral videos including the internet hit ‘Chilli Baby’ and interactive elements of Taste Success are encouraging young people to consider food and drink as a career of first choice and ultimately join Britain’s largest manufacturing sector.”