Kyon Drinks launches new soft drink with a “big kick”

Dynamic new soft drinks producer Kyon has announced the launch of The Ppinger, a bold and zesty, lightly sparkling 100% natural soft drink that delivers a ‘kick’ that the brand says is sure to shake up the market – and the nation’s taste buds.

The UK non-alcoholic beverages market is a buoyant one, worth over £16.2 billion* in 2018. Juice based drinks claim the second largest share of this with 23.6%** behind category-leading carbonated beverages and with its fiery punch, Kyon believes new The Ppingeroffers a refreshingly different alternative to overly sweet, non-alcoholic drinks.

It all began in 2019 when Kyon Drinks founder, Daniel Suppey, decided to create a bold and interesting ‘cocktail’ as an invigorating substitute to a regular canned drink for his non-drinking guests at a summer lunch party. “The Ppinger was born out of necessity” he comments, “… as I couldn’t keep up with the demand from friends and family from just my kitchen!” Repeated requests for the drink led Daniel to take the plunge and make up a batch of 100 bottles to test demand, and every 750ml bottle reportedly disappeared as soon as he could fill it. Realising he had something special on his hands, Daniel scaled up production and now makes an average of 5000 bottles each week.

Formulated around full body ginger extract, this all-natural beverage is reportedly complex and aromatic, leaving lingering warmth on the palate. Extracted from the fresh rhizome (root) of the finest ginger sourced from Peru and Costa Rica, The Ppinger also includes freshly squeezed lime plus apple juice and elderflower concentrates mixed with water to impart its distinctively bold yet appetising flavour. Developed to be enjoyed straight, the drink also makes an adventurous and fiery mixer too, according to Kyon, whether blended in a smoothie, a ‘mocktail’, added to a classic gin and tonic or shaken with a little rum. 

As well as being revitalising to the senses, ginger is a well-known antioxidant and immune booster making it the perfect choice for consumers looking for products with additional health benefits. Loaded with antioxidants – essential natural compounds that help prevent and reduce stress on the body’s DNA – ginger is also a potent anti-inflammatory. In addition, ginger has many other well-documented health benefits such as helping to settle tummy upsets, soothe travel and morning sickness and ease digestion. 

With consumers now being far more aware of the sugar content of their drinks, The Ppingercontains only low levels of naturally occurring fruit sugars. Made in the UK, it is also gluten free, contains no added preservatives and is suitable for vegetarians and vegans. 

The bright and zesty green and gold recyclable packaging reflects the brand’s vitalising ingredients, while the clear glass bottle ensures consumers can see the fresh and vibrant natural contents. 

Available in a 250ml Grab’n go Pack and a 750ml Sharing pack,  the new drink is already being stocked by a number of independent retailers. Additional outlets will soon be able to order stock via www.delishops.co.uk. RSP for the 250ml bottle is £2.50 and £6.00 for the 750ml bottle.

For more information about Kyon, visit: www.kyondrinks.com.