Mother Root Ginger Switchel launches in the UK
With mindful drinking on the rise, now more than ever, health conscious individuals are seeking complex flavour experiences – without alcohol – that create a sense of occasion. Mother Root Ginger Switchel is a new sophisticated, award-winning aperitif that is reportedly secretly good for you.
100% all-natural, this non-alcoholic aperitif is made with four key ingredients – a maceration of pressed ginger juice, blossom honey, organic apple cider vinegar and a hint of chilli, making it ideal for those who love revitalising drinks with a kick, according to the company.
Inspired by the age-old Anglo-American “shrub-making” tradition, the switchel is a beverage originating from the 1700s, which witnessed increased popularity during the Prohibition era. Mother Root’s Ginger Switchel is a revival of these flavours with a modern twist.
Originally born in a kitchen in Peckham, Mother Root Ginger Switchel was made in small batches with care by founder and drinks specialist Bethan Higson. Since its inception, Mother Root has reportedly gone from strength to strength as people discover the drink’s unique and complex flavour profile.
An uplifting and flavourful alternative to alcoholic beverages, Mother Root Ginger Switchel is, according to the company, best enjoyed as a pre-dinner aperitif. Serve over ice with sparkling water or a light tonic and add a slice of orange and a fragrant sprig of rosemary.
Alternatively, if customers fancy a tipple, the cocktails can be shaken up with an infusion of Mother Root Ginger Switchel. The company says its drink is especially great paired with vodka or dark rum, providing endless options for cocktail creativity.
Founder of Mother Root, Bethan Higson, said: “I’m a self-confessed flavour fanatic, which is what inspired me to create a non-alcoholic drink with a modern twist that’s bursting with flavour. I want to encourage people to switch off and embrace their downtime each day. With Mother Root, you can enjoy the ritual of a delicious end-of-the-day drink, with all the flavour and none of the compromise.”
Mother Root is available at www.motherroot.london.com and from quality independent retailers nationwide. It is priced from £19.00 (480ml- 20 serves) or £8.90 (120ml – 5 serves).