Jim Beam Peach now available in the UK
Jim Beam, the number one selling bourbon in the world, has announced the UK launch of its newest flavour, Jim Beam Peach.
Launched on 2 January as a three-month exclusive at Asda (RRP £18.00), the refreshing new bourbon is designed to cater to the growing trend for peach flavoured alcoholic drinks in the UK, as well as provide an authentic nod to the Kentucky-based distillery’s southern heritage.
Jim Beam Peach combines the ripe and fresh flavour of peach with Kentucky Straight Bourbon Whiskey. The result is a ‘perfect blend’ of sweetness of peach and woody notes of bourbon.
The smooth bourbon is best served neat or with soda water as part of a highball cocktail, transporting drinkers to the heat of the summer. For a more exotic option, Jim Beam suggests trying a twist on the popular Pornstar Martini with the Jim Beam Pornstar Highball, made using a mix of Jim Beam Peach, soda water and passion fruit syrup.
The new addition to the Jim Beam portfolio aims to attract new consumers to the category while also presenting the 225-year-old brand with the opportunity to drive peach flavoured whiskey share growth within the category and become the market leader. With one in four consumers preferring peach-flavoured cocktails (CGA data), Jim Beam Peach provides the perfect whiskey to cater to a multitude of serve options, says the brand.
Nick Ganich, head of Beam Suntory Brands at Edrington-Beam Suntory UK, said: “We are delighted to launch this new liquid, which showcases the flavours of Southern America and allows drinkers to enjoy a taste of summer, wherever they are. Jim Beam Peach joins our extensive range of flavoured bourbon and gives us a great opportunity to appeal to a younger and wider audience with this trendy fresh fruit flavour .”