Sharp’s Brewery launches new Cold River Cider

Sharp’s Brewery has rolled out a new cider brand in the UK on-trade, in partnership with Aspall Cyder House, to tap into the growing premium cider category.

Sharp’s has an established history of cider making, and for its latest launch has journeyed up-river from their Cornish estuary home to collaborate with Aspall Cyder House again, on a brand-new liquid. The resulting Sharp’s Cold River Cider combines Aspall’s expertise and Sharp’s renowned innovative thinking to create a premium 4.5% ABV medium-dry apple cider with a light, crisp, and moreish flavour.

The brand will provide a refreshing new option in the premium cider market, which represented more than 40% of total value sales in the on-trade cider market in 2020.

James Nicholls, marketing controller for Sharp’s Brewery, said: “At Sharp’s Brewery we continually strive to deliver balanced, quality beverages which speak of where they come from.

“Last year, we journeyed up-river from our Cornish estuary home to Aspall cyder house in Suffolk. There, after a meeting of minds between our beer sommelier, Ed Hughes, and the Aspall master cider makers, Cold River Cider was forged, fusing Aspall’s taste-making expertise with Sharp’s fresh perspectives to create this delicious new cider.

“In Cold River Cider, we have created something truly unique; a crisp & moreish, refreshing medium-dry apple cider, flowing with a fresh approach and refreshing look, challenging the usual design conventions of traditional ciders.

“Cold River Cider will really deliver for those customers looking to premiumise their cider range with something a little bit different, but with the exceptional quality product you’d expect from Sharp’s and Aspall. We can’t wait to get out there and enjoy a pint of Cold River Cider with friends this summer.”

Phil Pick, marketing controller for Cider at Molson Coors Beverage Company, said: “The launch of Sharp’s Cold River Cider means we now offer a range of choices in the cider category, including our super premium Aspall Cyder and our renowned Rekorderlig range, catering to those customers looking for more premium options and exciting flavour variations.”