Stravito launches Atlas, a new visual insights tool for food & beverage companies
Stravito, the enterprise insights platform democratising access to market research and insights for the world’s largest food & beverage companies, today announces the launch of Atlas, a new exploratory search tool.
Atlas introduces an innovative and highly visual way to explore available information, reveal hidden connections between topics and categories, get extra context on keywords, identify trends and build stories around key findings.
The product was developed in response to user feedback requesting an inspiring tool that would help non-research teams across F&B businesses more easily identify, connect and integrate relevant market and consumer insights into business decisions.
Thor Olof Philogène, CEO and founder of Stravito, comments, “Now more than ever food & beverage businesses need to integrate insights into their decision making process and move closer to their customer. But, often with so much research available, companies face information overload challenges and employees at global organisations may not always know what research has been done, and therefore what to look for.”
“Atlas has been designed to help any employee, in any team, easily navigate through large amounts of information and discover inspiring research that allows them to build their own insight narratives and make informed business decisions.”
To use Atlas, individuals begin with a search as broad as a single word, such as ‘sustainability’. Utilising a word cloud-style interface, Atlas then presents various clickable ‘orbs’ labelled with topics related to the search term, allowing users to progressively narrow the results based on associated topics. In this way, Atlas gently guides users, enabling them to more easily find information that can be helpful for their projects even though they might not have known it at the start.
Designed to support the creation of an insight narrative, Atlas comes with ready-to-use images for decision-making materials and presentations. Results are presented in a digestible way, with key pages, top reports, videos and news links all in one place. The most relevant quotes & pages are picked up by intelligent algorithms, which means users can save hours that would have been spent scrolling through lengthy reports by simply reading the automated synthesis of key insights.
Today’s product release comes as Stravito continues to build out its senior leadership team with the appointment of Steffen Bilde as its chief product officer. Experienced in building next generation SaaS products, Steffen previously worked as VP of product strategy at customer service platform, Dixa, and, more recently as, chief product officer at fintech business, Coinify.
Steffen comments, “Stravito has grown rapidly to develop a best-in-class product that’s used and loved by some of the world’s biggest food & beverage brands.”
“It’s always exciting to create new market categories, and Stravito is well on its way to doing just that with its very impressive platform. I’m looking forward to leading the exceptional product team and working together to build products that help make decision making easier and faster for food & beverage businesses.”
Stravito was founded in 2017 by market research veterans and former iZettle employees. Today, Stravito customers include world-leading food & beverage brands such as McDonalds, Atria, Carlsberg, and more – in addition to leading enterprises in the retail, consumer product goods, healthcare, and telecommunications markets.