McVities launches tasty treats with Tartlets
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is making Britain’s Biggest Biscuit brand accessible to even more shoppers with the launch of McVitie’s Tartlets.
Available in two classic, tried-and-tested flavours – Chocolate and Raspberry – the McVitie’s Tartlets range features a crumbly golden-baked biscuit base, filled with white cream and topped with either silky-smooth milk chocolate or fruity raspberry yogurt.
McVities believes this latest introduction will tap into soaring shopper demand for great value groceries, driving higher volume sales for retailers.
“With our new McVitie’s Tartlets, we’re helping even more biscuit-loving Brits enjoy McVitie’s at an even more affordable price point,” says Aslı Özen Turhan, chief marketing officer at pladis UK&I.
“By launching a new, tasty treat which aligns perfectly with Brits’ snacking priorities, we’re extending appeal among existing McVitie’s fans and providing even greater choice across the McVitie’s range.
“This is particularly important at a time when great value is right at the top of households’ shopping lists.”
With bold, colourful packaging which features playful graphics and food cues, McVitie’s Tartlets are designed to achieve strong standout on shelf.
Ideal for biscuit lovers on a budget, McVitie’s Tartlets are available now in Asda and select Discounters at just 75p per 100g pack.