pladis is giving its £151 million Everyday Treats portfolio the A-list treatment with the launch of McVitie’s Very Important Biscuits, or V.I.Bs.
Retailers and suppliers have successfully unlocked £66 million of sales growth.
Global snacking company pladis is spicing up the bagged snacks category with the launch of Jacob’s Mini Cheddars Mexican flavours.
The new recipes have been achieved through re-balancing ingredients to reductions in sugar and salt.
Pladis is adding new, limited edition ‘Best of British’ flavour variants to its £59 million McVitie’s Chocolate Digestives brand, to celebrate its sponsorship of Team GB in the upcoming Tokyo 2020 Olympic Games.
Launch plans to drive further growth for the Flipz brand in the UK among consumers interested in savoury snacks with chocolate.