pladis
McVitie’s reduces sugar in the nation’s favourite biscuits
The new recipes have been achieved through re-balancing ingredients to reductions in sugar and salt.
Pladis launches ‘Best of British’ McVitie’s Chocolate Digestives
Pladis is adding new, limited edition ‘Best of British’ flavour variants to its £59 million McVitie’s Chocolate Digestives brand, to celebrate its sponsorship of Team GB in the upcoming Tokyo 2020 Olympic Games.
McVitie’s unveils Christmas range
British biscuit brand McVitie’s has unveiled its 2019 Christmas range, under the campaign ‘Merry Biscuits Everyone’.
Pladis takes ‘swavoury’ snacking to the next level
Launch plans to drive further growth for the Flipz brand in the UK among consumers interested in savoury snacks with chocolate.
McVitie’s launch new Granola Oat Bakes
pladis is making snack time healthier with the launch of new McVitie’s Granola Oat Bakes.