pladis
pladis to launch Jacob’s Mini Cheddar Sticks in 2021
For the first time ever, the £71.2 million Jacob’s Mini Cheddars brand is going beyond its signature circular crackers with brand-new baton shapes in the form of Jacob’s Mini Cheddars Sticks.
pladis launches Jacob’s Mini Cheddars Smoky BBQ in PMP format
pladis is launching Jacob’s Mini Cheddars Smoky BBQ in a 105g Price-Marked Pack (PMP) for independent retailers.
pladis launches McVitie’s Very Important Biscuits (V.I.Bs)
pladis is giving its £151 million Everyday Treats portfolio the A-list treatment with the launch of McVitie’s Very Important Biscuits, or V.I.Bs.
pladis Annual Biscuit Review reveals biscuit sales are booming as category touches £2.7 billion
Retailers and suppliers have successfully unlocked £66 million of sales growth.
Pladis launches new range of McVitie’s loaf cakes
Pladis is expanding its bestselling McVitie’s Cake range with the introduction of new larger-format loaf cakes.
pladis launches new Jacob’s Mini Cheddars Mexican range
Global snacking company pladis is spicing up the bagged snacks category with the launch of Jacob’s Mini Cheddars Mexican flavours.
McVitie’s reduces sugar in the nation’s favourite biscuits
The new recipes have been achieved through re-balancing ingredients to reductions in sugar and salt.
Pladis launches ‘Best of British’ McVitie’s Chocolate Digestives
Pladis is adding new, limited edition ‘Best of British’ flavour variants to its £59 million McVitie’s Chocolate Digestives brand, to celebrate its sponsorship of Team GB in the upcoming Tokyo 2020 Olympic Games.
McVitie’s unveils Christmas range
British biscuit brand McVitie’s has unveiled its 2019 Christmas range, under the campaign ‘Merry Biscuits Everyone’.
Pladis takes ‘swavoury’ snacking to the next level
Launch plans to drive further growth for the Flipz brand in the UK among consumers interested in savoury snacks with chocolate.
McVitie’s launch new Granola Oat Bakes
pladis is making snack time healthier with the launch of new McVitie’s Granola Oat Bakes.